Jollibee MaAga ang Pasko 2008 mobilizes movement to spread Christmas cheer
Be a Jolly Toy Scout!
Jollibee MaAga ang Pasko 2008 mobilizes movement to spread Christmas cheer
posted by carl valenzona
As a fitting end to its year-long 30th anniversary celebration, Jollibee is out to make this year’s Maaga ang Pasko as the grandest yet. Its long-running CSR program in partnership with multi-awarded Aga Muhlach becomes even bigger and extra meaningful as it gains more supporters and partners and opens up new channels to encourage donations all over the country.
“Our goal to make this the biggest Jollibee Maaga ang Pasko campaign stems from our unwavering commitment to the happiness of children and the promotion of solid Filipino values. These are ideals that have always been at the heart of Jollibee and expressing them through the Maaga campaign reinforces our goal to spread not just the joy of eating but also the joy that one derives from sharing,” shared Gold Tantoco, Jollibee vice president for marketing. She emphasized that the new elements encourages kids and even the older set to actively participate and become truly involved with the program.
Live the Jolly Toy Scout spirit by donating to MaAga
Chief among these additions is the Jolly Toy Scouts. The khaki-clad youth volunteers, initially coming from partner elementary schools in
“Through the years, we’ve always asked for donations, but we realized that it’s about time to really involve children more deeply,” explained Aga. “Lagi kong sinasabi na kapag bata pa lang natuto nang magbigay, they will carry that value into adulthood —not just as a value but, really, as part of who they are. That is the true spirit of giving, and that is what will make this drive last for many, many more years.”
Taking inspiration from the scouting movements all over the world, more than 100 Jolly Toy Scouts pledged to serve as young ambassadors of the campaign, embodying the spirit of sharing and giving as they commit to help fill up the sacks with toys and books to be donated in the name of Maaga ang Pasko sa Jollibee. Interested grade school students can still sign up to be a Jolly Toy Scout with the nationwide recruitment ongoing in the NCR, Southern Luzon,
Tantoco emphasized though that the joy and fulfillment of being a Jolly Toy Scout is an experience that is not exclusive for kids. “Anyone - from 6 to 60 - who contributes in bringing joy to Filipino children through Jollibee Maaga ang Pasko is a Jolly Toy Scout,” added Tantoco.
The gift that keeps giving
Jollibee is also introducing another novel way for more people to support the program while having a chance to own a special keepsake. Limited-edition Jollibee Hug & Share dolls will be sold for P300 in all Jollibee stores nationwide from October 15 to December 15, with a portion of the proceeds going to the Jollibee MaAga ang Pasko fund.
These cute collectibles have a heart shaped button that plays Jollibee’s 30th anniversary theme song when pressed.
Support from the Media
The campaign’s media partners— Abante Group of Publications, ABS-CBN Publishing, BusinessWorld, Daily Tribune, The Journal Group, Malaya, Manila Bulletin, Manila Standard Today, Mega Publishing Group, Philippine Daily Inquirer, Philippine Star and Summit Media —also pledged their support. In turn, they were inducted as honorary Jolly Toy Scouts as well.
Topping off the induction ceremonies was pop princess Sarah Geronimo, another proud Jollibee endorser, performing the touching campaign theme song with the Mandaluyong Children’s Choir.
Share the magic of giving by being part of the 14th Maaga ang Pasko and the Jolly Toy Scout movement. Donate toys and books through the specially marked boxes in Jollibee stores all over the country or purchase the limited-edition dolls and spread some real Christmas cheer.
For more information, feel free to contact:
Arline Adeva, Jollibee PR Manager at 02.6887012 or
Chele Mendoza, Stratworks Inc. PR Manager at 02.8937472-73 or chele.mendoza@stratworks.net
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